How to Create Killer Content Ideas Using Analytical Tools Like BuzzSumo
As a blogger, coming up with fresh and engaging content ideas can be a challenge. However, there are numerous analytical tools available to help generate and shape content ideas. One such tool that has gained popularity in recent years is BuzzSumo.
What is BuzzSumo?
BuzzSumo is an analytics tool that helps you analyze the performance of content on social media platforms. It provides insight into the most shared content across various social media platforms and can help you identify content that resonates with your target audience. BuzzSumo offers a range of features, including:
- Social media engagement data
- Domain and keyword analysis
- Content analysis and tracking
- Influencer identification
With these features, you can track the performance of your own content and analyze your competition to identify new content opportunities.
Using BuzzSumo to Generate Content Ideas
BuzzSumo can be used to identify content ideas in a few different ways. Here are some ways that you can use the tool to generate killer content ideas:
1. Analyze Top-Performing Content in Your Industry
One of the best ways to generate content ideas is to see what’s already working for others in your industry. BuzzSumo allows you to search for the most shared content across multiple social media platforms based on a particular keyword or topic.
Start by entering a relevant keyword into the search bar. BuzzSumo will then pull up the most popular articles related to that keyword. In addition to the article titles and links, BuzzSumo will also show you how many social media shares each article has received.
Reviewing the top-performing content in your industry can give you ideas for new topics to cover or provide a unique angle on existing topics.
2. Use the Content Analyzer to Identify Gaps in Your Content Strategy
Another way to use BuzzSumo for content ideas is to identify gaps in your content strategy. Use the Content Analyzer feature to search for your own domain or specific articles. The tool will show you how much engagement each piece of content has received on social media and identify any gaps in your content strategy.
You can use this information to identify areas where you can create new content to fill those gaps. This will help you stay competitive in your industry by producing content that your audience is interested in.
3. Find Influencers in Your Industry to Collaborate With
BuzzSumo also has a feature that allows you to find influencers in your industry. Simply enter a relevant keyword or topic, and BuzzSumo will show you a list of influencers who specialize in that area.
Collaborating with influencers can be a great way to generate new ideas for content. By working with influencers, you can tap into their expertise and experience to create unique content that resonates with your audience.
4. Perform Keyword Research to Identify Key Topics
Keyword research is an important part of any content strategy. BuzzSumo offers a Keyword Research feature that allows you to search for specific topics and see how popular they are on social media.
This can help you identify key topics that your audience is interested in, which you can then use to create unique and engaging content.
Putting It All Together
Using BuzzSumo to generate content ideas is just one part of creating a successful content strategy. Once you’ve identified potential content ideas, it’s important to take a strategic approach to creating and promoting that content.
By using analytical tools like BuzzSumo, you can stay on top of your competition and create content that resonates with your audience.
Don’t be afraid to try new things and be creative with your content. With BuzzSumo by your side, the possibilities are endless!